They're a game company, they have to create new games. The EQ1 playerbase isn't getting younger and it isn't attracting new players. What new player is going to want to jump into an MMO where you're 20+ years behind the curve? If you were to start today, your outlook for several months of play time is essentially to play a solo game and never see 99% of the existing content while you grind your way to max level so you can finally start the multiplayer part of MMORPG. Or you turn to cheat software. Hey, that's a great slogan for a game company "play our game, where the only way to actually do anything is to cheat!"